james-bond-nato-strap

James Bond NATO Straps

It is probably the most asked question we get. Sometimes even coming as a critique that we named a strap the wrong way. In the end, what’s in a nam...

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Watch types explained

Watch types explained

Real men know their art, their craft, and their passion. The Mona Lisa is awesome, but a great watch can change your life. With our Watches 101, we...

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story-of-the-nato-strap

The story of the Nato Strap

It was dark and a bit stormy. I could hear the waves crashing onto the beach. Felt like it was getting high-tide as there was so much volume and p...

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g10-nato-strap

G10 Nato Strap History

If you love watches, you’ve heard about Nato Straps. If not, then finally this is the day. The day to find out about the history of the nato strap....

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Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.

Explore. Dream. Discover.

Mark Twain