About us

Life is short, Break the Rules. Forgive quickly, Kiss slowly. Love truly. Laugh uncontrollably and never regret anything that makes you smile.

Twenty years from now you will be more disappointed by the things that you didn`t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails.

Explore. Dream. Discover.

by Mark Twain

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It's our mission to help you become an even better CEO of your life!

To encourage & empower you to become the James Bond of your own movie. The hero of your own play. The cool character in your book.

We believe you are capable of achieving anything you want. To get everything you ever wished for. To live the epic life you once envisioned as a kid. Period!

We help by giving you the tools & the style you need to perform at your best. 

We started by making minimal Bracelets & premium Nato Straps to remind you to keep pushing. We also believe that while we all as a tribe achieve what we want, we can help others to do the same. We therefor donate 10% of our profit to good causes, read all about it here.

The best part, we only just started... So take the opportunity and join the journey!

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What we stand for.


We create strong durable products with ultimate wearability. We believe that you should live your strength, and be supported & encouraged to do so. We hope our products and @Chibuntulife remind you daily to do so.  


We are minimalist, not in what we achieve or aim for, but in the way we look. We believe that Money Talks & Wealth Whispers. We, therefore, design our products with a minimalistic but powerful style. Our tribe silently rules the world. 


Chibuntu® aims to have a positive impact on your life encouraging and empowering you to live your vision. We also highly believe in a positive impact in the world we live in and therefore donate 10% of our net profit to good causes. Join us!

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How it started.

Is this it? Is this another 'been there done that' moment? What's next? Settle down?

It was only a couple of weeks before I flew back home after 17 months of traveling Europe and Asia. It was warm outside, humid, and I was thinking about life and my journey. 

I built an agency while traveling and made my “4 hour workweek” dream come true. It even grew into a successful business, paying well. I was helping my clients to reach the next level or create something new. I quickly got back to a 40 hour workweek. I reached many of my goals in my life, even after being hit in the face, with a brick or two, I managed to pick myself up again. 

But now what? Following another dream that I have since the day I was a little Ruben? 

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