About us

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It's our mission to Encourage & Empower you to be the CEO of your own life!

Because we believe life is too short to settle for anything less than your own epic version of life. To settle for a level of living that just doesn't belong to you, but to someone else. 

We believe you are capable of doing anything you want. To get everything you wish for. Period!

We help by giving you the tools & the style you need to perform at your best. 

We started by making premium Bracelets & deluxe Nato Straps to remind you in a minimal way, every day, to keep pushing. We also started donating to The Ocean Cleanup Project and created a socially responsible supply chain. We only just started...So take the opportunity and join the journey!

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What we stand for.


We create strong durable products with ultimate wearability. We believe that you should live your strength, and be supported & encouraged to do so. We hope our products and @Chibuntulife remind you daily to do so.  


We are minimalist, not in what we achieve or aim for, but in the way we look. We believe that Money Talks & Wealth Whispers. We, therefore, design our products with a minimalistic but powerful style. Our tribe silently rules the world. 


Chibuntu® aims to have a positive impact on your life encouraging and empowering you to live your vision. We also highly believe in a positive impact in the world we live in and therefore donate 10% of our net profit to good causes. Join us!

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How it started.

Is this it? Is this another 'been there done that' moment? What's next? Settle down?

It was only a couple of weeks before I flew back home after 17 months of traveling Europe and Asia. It was warm outside, humid, and I was thinking about life and my journey. 

I built an agency while traveling and made my “4 hour workweek” dream come true. It even grew into a successful business, paying well. I was helping my clients to reach the next level or create something new. I quickly got back to a 40 hour workweek. I reached many of my goals in my life, even after being hit in the face, with a brick or two, I managed to pick myself up again. 

But now what? Following another dream that I have since the day I was a little Ruben? 

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