Blog



Lucky Red String Bracelet

I had mostly heard stories of celebrities, such as Leonardo DiCaprio, wearing it. I think I knew it had to do with Kabbalism, but pretty sure Leo didn’t feel that specific connection. As a result, I dived into the meaning of it a bit more, and this is what I found.  It has a lot of other spiritual and cultural connections as well. Let me tell you about it. 

Continue reading



James Bond NATO Straps

It is probably the most asked question we get. Sometimes even coming as a critique that we named a strap the wrong way. In the end, what’s in a name, right? But still an interesting topic to finally get out of the way. 

Continue reading



Bali Bracelet Meaning

During the Balinese New Year, there are tons of rituals and the night before, the last day of the year, there is The Bhuta Yajna Ritual. A procession where most villages make Ogoh-Ogoh, which are demonic statues, and show them during that procession.  This ritual is done to vanquish negative elements and create...

Continue reading



What's in a name? Chibuntu

Chibuntulife, a life where creating your own epic life while doing good in this world come together. A life where everything is possible. Where confidence & awareness go hand in hand and empower each other to reach new heights. Chibuntu, a brand that inspires & guides you to...

Continue reading