What's in a name? Chibuntu


Where does Chibuntu come from?

Chibuntulife, a life where creating your own epic life while doing good in this world come together. A life where everything is possible. Where confidence & awareness go hand in hand and empower each other to reach new heights.

Chibuntu, a brand that inspires & guides you to get to the next level in life by unleashing your full potential. A brand that helps you achieve that epic life you once envisioned by giving you the tools & the style to get the most out of yourself, every day.

Chi, the first part of our brand name means life-force, the most important energy a person has. It makes you, you. It makes you, unique. It comes from traditional Chinese and eastern philosophies.

Chi is the vital energy needed for your body to be healthy and perform at its peak.

To us, this is crucial, as we believe you should be you and not live somebody else’s dogma. You should pursue the dreams you have. Create the life you want. Learn the things that excite you and nobody else.

If you go with the masses, you get lost in mediocrity. And let’s be honest, you are not mediocre. You never have been deep down in your heart. You want more, you are not your boring neighbor, friend or frustrated boss, are you?

If you choose to live a Chibuntulife, you live your life on your own terms & conditions. You keep creating the epic life you once envisioned when you were a kid. We believe it is your personal responsibility to do so.

Ubuntu, humanity

The second part, -buntu, comes from Ubuntu, which is explained in many different, but all roughly similar ways. It is a Nguni Bantu term meaning ‘humanity’. It is often translated as ‘I am because we are’.

To us, it’s a philosophical term that on the one hand means we are all connected and should take care of each other. On the other hand, it tells us that there is more to life than one can see or touch. We believe we are connected in ways we can’t yet imagine. All our energies, all our Chi’s, are interconnected and together we make up humanity.

During Nelson Mandela’s memorial Barack Obama spoke about Ubuntu, saying: “There is a word in South Africa – Ubuntu – a word that captures Mandela’s greatest gift: his recognition that we are all bound together in ways that are invisible to the eye; that there is a oneness to humanity; that we achieve ourselves by sharing ourselves with others, and caring for those around us.”

To us, the philosophy behind the word Ubuntu had a big impact on our lives. We started embracing spirituality and found that it unleashed our power even more. Becoming more conscious about ourselves and therefore living a more fulfilled and purpose driven life. We started being more conscious about others, more friendly and compassionate. We started meditating and connecting to our inner-world, finding a power that has no boundaries, no limitations. Our power is filled with love and creativity, so is yours!

Last, but definitely not least, it inspired us to do good. Motivating us to start growing our positive impact in the world while aiming high for our own goals. It inspired us to start Chibuntu & Chibuntulife and take our social responsibility to the next level too.

We started donating to good causes with the profit from Chibuntu products. Chibuntu has also set up a socially responsible value chain. We’re not yet where we want to be, but we are on our way and trust ourselves, the world and our intentions to carry us all the way.

We believe business success and spiritual growth go hand in hand. If you are open to both and find the right balance, your life will exponentially grow into something amazing even beyond your wildest dreams.

We believe you are the CEO of your own life, so own it.

Build that life of your dreams and do good at the same time. Follow your heart, know what you want, strategize how to get there and never give up. Take that next step, every day, every time.

We hope Chibuntu and its Chibuntulife philosophy resonates with you and would love to invite you to join the tribe.

If you have any questions on how to balance both sides, the Chi & the -Buntu, then please send us a message. We are here to help!

Ruben


1 comment


  • E Scott Fines

    I am not much of a social media type of man. As a matter of fact, I don’t have Instagram, Facebook and certainly not Twitter! However, I think you have one of the best websites I have ever viewed! Not to mention, a worthy cause. Anyway, I just purchased three nato straps and two bracelets I really don’t need LOL but I am certain they will look good on the half dozen watches I rarely wear. Hopefully, my sons will appreciate them in a few years. Be well!


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